30 outubro 2002

VITAMEDIAS
Web matching cable for tragedy updates: Traffic spike for news sites as cops nab snipers
The old rule was that during tragedies, Americans turned to cable first, then visited web sites to research details of the event, as they did after 9/11.
That appears to be no longer the case, as we are learning in the aftermath of the DC snipers' arrests.
Viewership of cable news was way up through the weeks-long ordeal, but so was traffic to web news sites, and traffic went up markedly last Thursday as investigator were closing in on the two killers.
MSNBC.com, for example, saw its audience balloon from the typical 4 million per day to roughly 8 to 8.5 million on Thursday.