16 novembro 2002

VITAMEDIAS
What's Wrong With This Picture? Sometimes I wonder whether if there are two online ad industries: the bright, cheery, smiling Dr. Jekyll business, where everything's going just fine, thank you very much; and the dark, brooding, erratic Mr. Hyde industry, in which people are constantly, quietly, laid off. [...]
Ad sales are up, but employment is down? Hmm. Something's wrong.
Mags Get More $ Per Page, Deliver More Per Buck: Magazine publishers continue to defy the laws of a recession, boosting their advertising costs at near double-digit rates and passing the economic burden onto print advertisers. Still, they’re also delivering marketers greater audience value than ever, according to an MMD analysis of magazine revenue and audience data released in the last couple of days.