VITAMEDIAS
Media Spotlight Swings Away From Content: Content may be king, but distribution is the ace in the hole.
In the never-ending debate in the media business over whether ultimate power resides in the companies that create entertainment or the companies that distribute it, three top sell-side analysts have recently dared to make a decision.
And though each analyst puts a different spin on his or her conclusions, the vote is unanimous: For now, at least, distribution is the winner.