Search for Tomorrow: The next generation of online ads promises the most targeted and trackable messages ever. Meet the future of advertising. [...]
The dream is to transform the Internet into a sales tool that finally delivers on the promise to generate eminently qualified, targeted, and trackable customer leads that convert quickly into big sales. Marketers that embraced the first generation of these tools have already achieved phenomenal success by targeting ads to consumers seeking products and services on search engines. Now the toolmakers, predominantly Google and Yahoo, want to serve up ads to the rest of the Web -- delivering relevant messages not just when buyers come to a search engine already hunting for something, but any time, and any place.
