21 setembro 2004

VITAMEDIAS

Generational Media Study Compares Attitudes of 18 to 24 Year-olds, 25 to 34 Year -olds and 35 to 54 Year-olds Toward Various Media
97% believe online is the same or better than magazines for finding information about products and music. In addition, 83% say reading a story on the Internet is the same or better than reading one in a newspaper, and 67% say that watching a short video clip online is the same or better than watching highlights on television. Longer-format videos compare less favorably online, with 63% sill believing that television is better for watching longer video programming.

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