08 dezembro 2004

VITAMEDIAS

Dos blogues:
O Outro Debate Público: Os Blogues Políticos [e o "jornalismo de rebanho"]

Flog on a blog: The next ad frontier: Weblogs a new way to reach consumers
On her personal blog -- "The Life & Times of Sooz" -- Susan Kaup writes regularly about her friends, her Internet radio station and Boston's indie rock scene.
She also writes about Marqui Inc., a small Vancouver content management company that is paying a select group of 17 bloggers $800 (U.S.) a month to write about the company on their weblogs.

Business Weblogs Are Double-Edged: Some organizations have a culture that allows for blogging to take place with minimal disruption, and blogging can actually enhance their conversations with the outside world. While not all businesses fall into this category, they all must deal with weblogs, even if they don't have corporate blogs of their own. The things you need to consider fall into three areas.
1. Know what's being said about your company on other people's weblogs. [...]
2. Go slowly when creating official corporate blogs. [...]
3. Establish guidelines for workers who identify themselves as company employees while doing personal blogging.

Spitzer announces run through media, blog: Eliot Spitzer, who took an untraditional approach to his role as New York's attorney general, took a similar route in announcing his gubernatorial bid.
Spitzer made his official announcement at 11 a.m. Tuesday through a "blog" entry on his campaign Web site, www.spitzer2006.com.

The Blogosphere By the Numbers: The size of the blogosphere has doubled every five months over the last year and a half, according to blog analysis firm Technorati. [obrigado, Carlos]