14 janeiro 2005

VITAMEDIAS

Tech mags return -- can they survive? A host of new business and technology-related magazines are hitting the market, thumbing their nose at conventional wisdom that the Internet will stifle print publications. [...]
These publications are betting on a change in business conditions - tech stocks are making a comeback, initial public offerings are on the rise, and companies are apparently ready to spend more on advertising.
Their strategies differ from their predecessors: They generally come with online versions, and they're more focused on specific groups of readers.