02 junho 2005

VITAMEDIAS

Internet the new growth engine for newspapers: NYT publisher: The Internet could provide newspapers with a new engine for growth with greater reach and better speed rather than threaten the traditional print industry, says Arthur Sulzberger, chairman and publisher of the New York Times.
"Some mention the crisis of newspapers saying young readers no longer read print newspapers in the Internet era, but it's not that the Internet is eroding the newspaper market but that newspapers have gained a new medium to deliver information," Sulzberger said

Taking Back the Web: It?s part of a new aggressive push by publishers to re-establish themselves as authorities on Internet business. The perception is that this space has been defined by companies like Yahoo and Google. Now it?s time for magazine publishers to serve as the new thought leaders, particularly as the models of companies like Google are starting to resemble a standard ad sales model.