14 junho 2005

VITAMEDIAS

Acabou (ou começou?) este The New Gatekeepers: To read the headlines, or the bloglines, one might get the sense that the bloggers have arrived on the scene to challenge the ?gatekeepers? of the big media. This is an essay in eight parts to examine this theme.
I will argue here that gatekeepers are inherently needed by the architecture of the blogosphere-- as it has evolved, since 2001, into a public consciousness. This architecture has been developed out of certain values, and those values are the ones espoused by those same thought leaders. That is not to say that there are other architecture, values, or leaders present; merely that this is the dominant form for the moment.