09 janeiro 2006

VITAMEDIAS

Extra! Extra! - The future of newspapers. By Michael Kinsley: You gotta trust something called the "Post-Intelligencer" more than something called "Yahoo!" or "Google," don't you? No, seriously, don't you? OK, how old did you say you are?
And newspapers have got the content. The first time I heard myself called a "content provider," I felt like a guy who'd been hired by the company that makes Tupperware to make sure there was plenty of Jell-O salad. As a rule, anyone who uses the term "content provider" without a smirk needs to consider getting content from someone else.
There is even hope for newspapers in the very absurdity of their current methods of production and distribution. What customers pay for a newspaper doesn't cover the cost of the paper, let alone the attendant folderol. Without these costs, even zero revenue from customers would be a good deal for newspapers, if advertisers go along. Which they might. Maybe. Don't you think? Please?