17 janeiro 2012

Surprise! Surprise!

Surprise! The news shows up in the least expected places: More consumers are getting news incidentally — that is, in the middle of other, non-news activities. And, according to new research, readers often find joy in the serendipity. [...]
[Borchuluun Yadamsuren] identified four types of consumers: avid news readers, news avoiders, news encounterers, and crowd surfers.

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