we set out to help brand leaders make sense of an endless stream of new trends, ideas, and behaviors. Through proprietary research, we have uncovered the five Forces of Influence that are continuously shaping our world, our industry, and our customers’ lives. Each Force stems from a fundamental human truth. Each one merges themes that span the economy, politics, society, and culture. By pushing beyond what’s happening today, this intelligence reveals the enduring cultural phenomena driving the brand-customer relationship. https://foi.atlanticbrandpartners.com/

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