VITAMEDIAS - Advertising works, claims new research: Unilever founder Lord Leverhulme famously grumbled that half his advertising worked, the trouble was he never knew which half, and advertisers have searched for decades for proof that their campaigns work. Now a new report claims to offer evidence that it does.
The report, entitled The True Cost of Cutting Adspend: the Impact on Premium Brand Shares, claims many of top UK brands have lost market share over the past few years by scaling back their advertising.
Survey Finds Business Confidence Is Rattled by Economic Weakness: [C]ompanies are increasingly skeptical of the power of advertising to boost sales. For instance, when asked how much sales could improve if agencies always provided their best work, the mean figure marketers gave was 20.4%, well below the year-ago average of 27.7% and the lowest average since 1989.