VITAMEDIAS
Big Papers See Circulation Gains But It's Flat Elsewhere
Many of the nation's top dailies will show circulation gains in the forthcoming Audit Bureau of Circulations' FAS-FAX. Stronger retention efforts, along with the use of ABC rules allowing them to count bulk sales and deeply discounted subscriptions as paid circ, proved to be big pluses for publishers.
For newspapers generally, though, the continued squeeze on marketing dollars and other factors kept growth modest at best.