VITAMEDIAS
Ad slump won't end until 2004: The $237 billion media business will post growth of 2% to 5% in 2003, at best moderate against an easy 2002 comparison. Full recovery from the worst ad recession in decades is not likely until 2004, when a presidential election and the Summer Olympics will pump hundreds of millions of extra ad bucks into an improving economy.
Upbeat Outlook on Ad Spending: For ad spending in the United States this year, Mr. Perriss estimated an increase of 1.3 percent from 2001, half of Mr. Coen's estimate for an increase of 2.6 percent. For 2003, Mr. Perriss predicted a gain of 1.9 percent from 2002; Mr. Coen predicts a gain of 5 percent.
For ad spending worldwide in 2002, Mr. Coen called for an increase of 1.6 percent from last year, while Mr. Perriss called for a gain of only 0.2 percent. For 2003, Mr. Coen predicted a gain of 4.9 percent from this year and Mr. Perriss predicted a gain of 2.9 percent.