14 fevereiro 2003

VITAMEDIAS
NYTimes.com gears ads to surfers' habits: New York Times Digital, in a new test, is letting advertisers reach visitors with demonstrated interests, in what could be a new dawn of personalized advertising on the Web.
The company, the online arm of The New York Times, this month started selling advertisers on a new pitch: reach customers who show interest in health, entertainment, technology, sports or finance on any news page of the site. Called "Wide Angle Targeting," the program gives advertisers the inside track on people who've displayed desirable preferences that play into what they're selling.