14 fevereiro 2003

VITAMEDIAS
Red Herring Founder Unveils 'Super-Blog' for Business Geeks: "The impact of the Internet on the media business will be in forcing it to become more participatory," says Perkins. So this time he has completely foregone print—the company is only online. And he sees in the burgeoning blogging movement, in which everyone has a voice, the seeds of the next media revolution: "The bloggers have shown us the value of truly participatory media sites, so we’re just going to bundle it up and polish it and commercialize it." [...]
"This is the eBay-ization of media," says Perkins. "We’ve created the arena, like eBay did. We organize the world, then invite members to come in and play." He calls the site a "super-blog," comparing it to Slashdot.org, a phenomenally successful site for serious technophiles that now claims over two million members. "While Slashdot is for techie geeks, AlwaysOn is for business geeks," he says. He will impose editorial order by continuing to fine-tune topic areas, recruiting appropriate bloggers, and contributing heavily himself.