24 abril 2003

VITAMEDIAS
Online media rooms fail to deliver: Poorly equipped online press rooms are leading to frustration for journalists, new research shows.
Technology companies are the worst offenders, according to the study by Rainier PR, and the result is that they are not getting good media coverage.
For its report, Rainier talked to journalists from IT and business publications and national newspapers. Many complained there was a significant time lapse between news occurring and press releases subsequently appearing on sites.