Puma's Problem - The racy photo that's got a sneaker company steamed.
[An] advertiser who's trying to use the Web to generate buzz. But what happens when the "viral" buzz is not to a marketer's liking? [...]
Puma didn't see it that way and not only declared the ads fake, but sent out a "cease and desist" letter to various bloggers threatening legal action against anyone posting the "defamatory image."
