VITAMEDIAS
Users Still Resistant to Paid Content: Resistance to paying for online content spans the globe, according to surveys conducted in the U.S., Australia, and Europe. A study conducted by RampRate and Synovate of nearly 1,400 U.S. Internet users revealed that 68 percent dislike paying for streaming audio and video, with 47.5 percent holding to the principle that the Internet should be free and 20 percent agreeing with the statement that paying is "cumbersome and a turn-off."