VITAMEDIAS
Blogging for Dollars: Blogs may be the cheapest way to communicate with your customers. [...]
Still, blogs aren't for everyone. Unless your clients spend a lot of time online, it may not be worth the trouble. What's more, blogs get stale fast and require frequent upkeep to be effective. They also require a certain amount of personality; after all, the whole point is to give a company a distinct voice. But if you and your employees are committed, you may be surprised at the results.
[ver também: Why Blogs Haven't Stormed the Business World]