VITAMEDIAS
Return of the Dotcom Media Flameouts: I am a fan of decentralized media, and there are blogs - like Romenesko - that I trust as much as I do the Wall Street Journal. But even though it's still in its early days, WSJ.com's Media & Marketing Edition showcases what a full publication can offer that a blog can't: a process that, in theory, produces a more impressive final product. [...] Amateur blogs don't have copy editors or fact checkers. Indeed, part of what makes blogs so charming is that the idiosyncrasies of the blogger are front and center. Subjected to a traditional editorial process, the Drudge Report would be boring; an AndrewSullivan.com with an editor might be more believable, but it would surely be less provocative, and it's clear that bomb-throwing is the purpose of that site.