VITAMEDIAS
Blogs are threatened by big players, too: Rebecca Blood, recently said at a conference in Vienna that the mandate of the online discourse is the personal view. "No one expects (bloggers) to be objective ... and no one expects them to be fair."
Bloggers, unlike mass media, focus on the "I-level." This is how I see the world. And then someone else who has a different take can challenge that world. The danger is that people only read stuff they already agree with - and that's not enough. We need conversations to go back and forth, discourse, the essence of civility.