TECNOSFERA
Technology meets the mob: The craze began in New York in June.
Many of the city's net literati were invited by e-mail to take part in an art event that called itself the Mob Project.
The e-mail asked people to synchronise their watches and wait at 7pm in one of four of Manhattan's bars.
Once there, co-organisers of the mob handed out instructions of where the full mob should meet.
The first mob, which involved 100 people, convened in the ninth floor rug department of Macy's department store and gathered round one particular carpet.
Any member of the mob approached by a sales clerk was told to say they all lived together in a warehouse on the outskirts of New York and wanted a love rug to play on.