VITAMEDIAS
America's Key 'Influentials' Are Web Junkies: America's "Influentials" - a demographic of business networkers, news junkies and community movers and shakers - prefer the Internet to any other media for acquiring their daily information, according to a new study. [...]
The Web is the top media used by Influentials to research new places to visit (86%), what to buy (82%) and is second (78%) only to newspapers (83%) for political news and information. [...]
The online survey, administered to nearly 9,000 random visitors to washingtonpost.com from May 21-31, culled 3,206 respondents who, according to RoperASW, can be classified as Influentials.