TECNOSFERA

Google Wins Users' Hearts, but Not Their Ad Clicks: "The study found that Google's success is based largely on the strength of its brand and its clean and simple presentation of search results," said Peter Watkins, president and CEO of Vividence, the firm that conducted the study. "Google does not appear to benefit from any advantage based on actual search results returned, and places last in the index measuring overall ad activity and awareness. This clearly shows that the battle for leadership in the search industry is far from over."