28 janeiro 2005


Blog Overkill - The danger of hyping a good thing into the ground.
[C]onference participants declared blogs the destroyers of mainstream media. [...] Others prescribed blogs as the medicine the newspaper industry should take to reclaim its lost readers: Publishers should support reader blogs and encourage their reporters to blog in addition to writing stories. Podcasts would undermine the radio network empires. "Open source" journalism, in which readers and bloggers help set the news agenda for newspapers, was promoted as a tonic for what ails the press. Reporters were encouraged to regain the lost trust of readers by blogging drafts of their stories, their notes, and even their taped interviews so other bloggers could dissect and analyze them for fairness. [...]
The premature triumphalism of some bloggers indicates that they haven't paid attention to how Webified journalists have become. They also ignore media history. New media technologies almost never replace old media technologies, they merely force old technologies to adapt and find new ways to connect with their audiences. Radio killed the "special edition," but newspapers survived. When television dethroned radio as the hearthside infobox and cratered the Hollywood box office, radio became a mobile medium, and Hollywood devoted itself to spectaculars that the tiny TV set couldn't adequately display. The competitive spiral has continued, with cable TV, VCRs and DVDs, satellite TV and radio broadcasters, and now Internet broadcasters entering the fray. The only extinct mass medium that I can think of is the movie house newsreel.
The likelihood that blogs will vanquish mainstream media recalls the prediction Michael Crichton made in his 1993 essay "Mediasaurus." Crichton wrote that the New York Times and one commercial TV network would vanish within a decade and would be replaced by artificial-intelligence agents, skimming information and the news from news databases and composing front pages or broadcasts tailored to the interests and needs of individuals.

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