18 março 2005

VITAMEDIAS

What Is a Journalist? The answer to that question was once easy. Until the Internet, journalists were typically attached to an established organization that could afford to own and run a newspaper, magazine, radio or TV station, TV network, or cable news outlet. Their credibility was both individual and institutional.
For all of its flaws, and despite often high entry costs, this marketplace of ideas has flourished. Journalists know that transparency and fairness in how they cover the news are critical.
But in the Internet age, the cost of distributing news has become minimal. Almost anyone can set up a web log ("blog") or send a mass e-mailing, and present themselves as someone who surveys the public scene and presents "news." Some of these lone-wolf reporters are a refreshing challenge to the usual pack journalism of old media. Reputable reporters hear the howl and see if the yapping is worth pursuing. They benefit from the range that bloggers offer.