Os Neros da comunicação social

Chairman-in-waiting of Tribune Co. [Sam Zell] believes newspapers must do more for own survival: "The newspaper industry has stood there and watched while other media enterprises have taken our bacon and run with it. It's too much complacency. I think there was somebody in Rome called Nero, who was once fiddling while Rome burned. I wonder whether the newspaper industry as a whole has been standing there and letting this happen while Rome" burns.