15 janeiro 2012

Percentagens à atenção dos jornais

Trying a Simple Model: In the print world, costs break down as follows:
Newsroom........................25%
Production, printing.........25%
Distribution......................20%
Marketing promotion.......20%
Administration.................10%

Now let’s move to a fully digital operation derived from a traditional one in terms of journalistic firepower and standards [quadro alterado para apresentar só as percentagens]:
Newsroom...................40%
Production, technical..15%
Marketing promotion..30%
Administration............15%

[...] And I also set aside many things I firmly believe in, like keeping some print operation in the form of a compact, high-end weekly for instance (with a staff of 200, it sounds feasible), developing ancillary products such as digital book publishing, etc. Once again, while I feel my numbers are well-grounded, others will find this little model simplistic and questionable. The simulation is aimed at showing there is a life after the death of the daily print edition. Success is a “mere matter” of persistence.

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