17 agosto 2012

Credibilidade dos media em declínio

Research on the declining credibility of established news organizations – this creates opportunities for new ones : There is no question that as we experience an increasing profusion of information, there is a very real and greater value to having trusted brands to help filter the overload.
Established media organizations are especially loud in proclaiming the value to users of media brands. However the picture changes if the credibility of those news organizations is eroding.

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