11 setembro 2012

25 para 1

Newspapers get $1 in new digital ad revenue for every $25 in print ad revenue lost: Newspaper Association of America advertising statistics, posted last week, show $798 million in print losses for the first half of 2012 compared to the same period a year ago. That is only slightly offset by a $32 million gain in digital. The ratio of losses to gains is 25 to 1.

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