Giving money away makes us happy. Then why do so few of us do it?
Like generous people, Americans who do not practice generosity have the capacity to care for and love the people in their lives. They try to be good spouses, parents, and friends. Many are concerned about problems in the world, and most feel compassion when they see a television commercial for starving children in Africa, or hear news of a devastating natural disaster. They do not mind volunteering a couple of hours here or there to a daughter's soccer team or community event. Many even wish they could be more generous with their time and money. For the most part, they are doing what they think is their best to be a reasonably decent person.