VITAMEDIAS
Internet over? Get real.
We're just beginning to understand the tectonic shift in media consumption habits resulting from the Internet's logarithmic fragmentation of the media market. [...]
For starters, it might help if those setting strategic and budget priorities for their companies acknowledged a few things:
* Today's online products are imperfect, unreliable, and frequently unsatisfying works-in-progress.
* The precise nature of what constitutes successful online journalism, interactive, multimedia storytelling or online publishing enterprises in general, remains a mystery.
* There are lots of super-smart business people burning the midnight oil to figure out the business challenges. It's time for journalists to do the same, and for their employers to revive and invest in experimentation.
* If the product doesn't meet the needs of today's fragmented, converged, multi-platform audience – let alone tomorrow's – the business model won't matter. The enterprise will fail.