14 outubro 2002

VITAMEDIAS
Washington Techway Magazine To Fold, the latest victim of the two-year worldwide decline in technology advertising. The Oct. 14 issue was its last. [...]
"Techway was born at a time when [the] sector was robust and growing," said Chuck Lyons, chief executive of PostNewsweek Tech Media. In the past year, however, it became increasingly clear that the magazine would never be profitable, he said. Techway was distributed free to 25,000 qualified subscribers.
Site for the Truly Geeky Makes a Few Bucks
"There is no market for a dedicated new-economy publication," said Monie Begley, a spokeswoman for Forbes.
But far away from the buzz and the glamour, Slashdot survives and thrives. [...]
The secret to the online publication's moderate success? "They didn't buy a Super Bowl ad," joked Sean Bergeron, a fan from Virginia.
It's a little more complicated than that, but not much. The company keeps its expenses low. Its creators write about what interests them. And — here's where the business model may not be everyone's cup of Bawls Guarana energy drink — they don't seem to care if the operation actually makes any money.