VITAMEDIAS
Weblogs and the Mass Amateurization of Publishing
A lot of people in the weblog world are asking "How can we make money doing this?" The answer is that most of us can't. [...]
This destruction of value is what makes weblogs so important. We want a world where global publishing is effortless. We want a world where you don't have to ask for help or permission to write out loud. However, when we get that world we face the paradox of oxygen and gold. Oxygen is more vital to human life than gold, but because air is abundant, oxygen is free. Weblogs make writing as abundant as air, with the same effect on price. Prior to the web, people paid for most of the words they read. Now, for a large and growing number of us, most of the words we read cost us nothing. [...]
But the vast majority of weblogs are amateur and will stay amateur, because a medium where someone can publish globally for no cost is ideal for those who do it for the love of the thing. Rather than spawning a million micro-publishing empires, weblogs are becoming a vast and diffuse cocktail party, where most address not "the masses" but a small circle of readers, usually friends and colleagues. This is mass amateurization, and it points to a world where participating in the conversation is its own reward.