VITAMEDIAS
Your ad here: Cop cars as the next billboards
The city of Springfield, Fla., will soon be getting 15 new squad cars equipped with the latest in computer databases, satellite tracking, and back-seat jail bars. The cost of each vehicle is only $1... with a catch.
These aren't traditional "black and white" police cars. Instead, each cruiser will be emblazoned with advertisements that could vary from local services ("Minnie's Beauty Salon" and "Bert's Radiators") to, say, national doughnut or burger chains. Dozens of cash-strapped towns are also considering the idea, an offer made by a marketing company.