11 novembro 2002

VITAMEDIAS
Newspapers' future - from a publisher's vantage: "Breach of Faith: A Crisis of Coverage in the Age of Corporate Journalism", University of Arkansas Press. 288 pages. $29.95.
Despite shrinking growth in budgets, many editors still have the ability to decide their newspaper's journalistic priorities. If editors are going to be successful in the future, I would advise them to:
Quit complaining and lead
Embrace innovation and creativity
Hire the very best journalists you can afford
Stay ahead
Advance democracy
Keep it simple