19 novembro 2002

NY Times chief talks on business of news: “It’s a circle: It’s quality news, it brings a quality audience, it drives quality advertising and quality readership which we reinvest in the quality of the news,” he said. “But the New York Times newsroom is an expensive place to operate, and our plans are great, but they’re not cheap.”
“Advertising remains the largest segment of our profitability, and yes, it is sometimes a challenge to balance our news and advertising,” he said. “But in the end it’s not that hard - in the end, advertising loses.”

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