VITAMEDIAS
Prices not right for media deals: Nonetheless, prices for media assets have remained surprisingly high despite a serious economic downturn that has thrashed the media industry. "Prices continue to reflect the bullish psychology of 1980s and the 1990s," said veteran media analyst Hal Vogel.
Jim Rutherford, head of investment banking at media banker Veronis Suhler Stevenson, said high prices have played a role in the continued decline of the number of media deals, which have dropped by 16% this year - and 72% from 1999.
"People aren't putting things on the block because they're concerned about getting a good price," he said.