VITAMEDIAS
What's New in Online Ads: Improvement
A two-year decline in the sector's revenues may be bottoming, thanks to better technology, metrics, and results - and new enthusiasm
Online Ad Gain Led by Classifieds: Revenue may lie in the small print for the online advertising industry, as Jupiter Research [...] identifies classified ads as a key driver to 2003's growth.
With a 38 percent increase from 2000 to 2001, representing a surge from $769 million to $1.2 billion, the growth is expected to escalate to $2.3 billion by 2007. Comparatively, the offline classified advertising market registered 15 percent growth through 2001.
Jupiter expects online advertising to experience 10 percent growth through 2003, increasing to $14 billion in 2007, with online classifieds contributing $1.4 billion in spending in 2003. Recruitment advertising leads the charge in online classified revenue through 2007.