VITAMEDIAS
HBO shows use real brands... But channel has no paid product placement deals
Commercial-free HBO doesn't pocket a penny from the cars, phones and soft drinks seen in such shows as The Sopranos, Sex and the City and Curb Your Enthusiasm. The 34-million-subscriber pay channel also prohibits paid placements in its original movies. [curiosidade: O que é o “product placement”: Siza Vieira no "Sex and the City"]