VITAMEDIAS
Magazine aims to be everyday guide to high-tech life: In defiance of the shakeout, [Fred Davis, the former editor of PC Week and PC Magazine] and a band of unemployed industry veterans - including PC World founding editor David Bunnell - have created DigiT (as in ''Can you dig it?'') on a shoestring budget and an experimental business model. They think their magazine, on shelves in bookstores and newsstands nationwide this week, will become the first in a new wave of publications that help everyday readers, not just the digerati, better understand how high-tech gadgets can change their lives.
''Wired's become ultra-boring,'' said Stewart Alsop, a venture capitalist with New Enterprise Associates who sits on DigiT's advisory board. ''Everyone else is going out of business or playing it safe, so there's probably room in the tech publishing industry.''