VITAMEDIAS
Professional introspection or radical heresy? Annoyed with the near universal assumption that if we just tweaked the spark plugs a bit we could turn around this great, lumbering ship of journalism, I suggested it just might be time to kick out of bed the practice to which we've been wedded for the past century: Objectivity.
It is a perversion of human nature. Nobody can be truly objective.
I pointed to marketing surveys by all the big media corporations that startlingly discover the public has little appetite for political news, resulting in suggestions the news media cut back on its coverage of politics. To which I reply, maybe it isn't that the public doesn't care for politics. Maybe it is that you cover politics in such a boring, middle-of-the-road, noncommittal fashion that it induces yawns instead of yelps.
Why not come out swinging from an unabashed point of view? Use judgment. Take a stance. Challenge preconceptions.