VITAMEDIAS
How Do Super-Intelligent Billboards Spy on Your Car Radio? A new breed of electronic billboards that can alter their text and graphics every hour monitors the radio-listening habits of passing motorists.
New Billboards Sample Radios as Cars Go By, Then Adjust: [Tom] Langeland, chief executive of the Alaris Media Network, intends to deduce demographic information from the radio stations drivers are listening to and then display advertising aimed at them based on income, sex, race and buying habit data. He said the idea was not to single out individuals, but drivers en masse. For instance, if a preponderance of rush-hour drivers are tuned to a radio station known to have affluent or educated listeners, then the advertisements at that time would be aimed at them.