VITAMEDIAS
Letter From the Publisher [The Wall Street Journal Online], which effectively complements our print editions, is now the largest paid subscription news site on the World Wide Web with 664,000 paid subscribers.
Programming for Dayparts: It's clear that daytime is emerging as primetime online, with news sites leading the pack. News trails only e-mail as the most powerful content for reaching online users during the day, according to MORI Research's 2002 Online Consumer Study conducted on behalf of the NAA.
Advertisers who want to reach online users during the day need to buy ads on news sites to reach the biggest audience. And because TV is incapable of reaching at-work users, the Web is emerging as daytime's most effective advertising medium.