17 fevereiro 2003

CULTURAS IN VITRO
Here You Hear It, There You Don't: Imagine standing in the frozen-food aisle of your supermarket, staring at a tub of your favorite double-fudge brownie ice cream. Suddenly, a voice comes out of nowhere to tell you there's a two-for-one sale on that very treat. But only you hear the message. In fact, the guy studying the cookie-dough choices 2 feet away is listening to a different ad - which you can't hear. [...]
inventor, Elwood G. "Woody" Norris, believes it could be used in everything from military communications systems to home electronics. "What if you could watch TV in bed at 1 a.m.," he muses, "and aim the audio just at yourself, so your sleeping spouse hears nothing?"