CULTURAS IN VITRO
Hollyblog: Are movie bloggers part of weblogging's natural evolution, or just a sign that another cool Net thing has been co-opted?
Blogger Peter Merholz, who has also been online at PeterMe.com since 1999, takes a more purist perspective. "It sounds to me like Hollywood trying to co-opt what those kids are doing," he said. "And we all point and laugh because they don't get it."
So what kind of weblog can come out of an industry notorious for controlling, packaging and airbrushing every ounce of information fed to the public? By definition, weblogs are immediate, honest and unfiltered. The question is: Can Hollywood blog?