VITAMEDIAS
In-Stat/MDR names 'media mega players' and 'influencers': its report, ‘Top Dozen Worldwide Media Mega Companies Plus Four Influencers’, In-Stat/MDR names the companies that it maintains have achieved a critical mass and an economy of scale with which to lead market developments on a global basis. Many have recently made vociferous attempts to consolidate their assets and acquire local creative content companies.
According to In-Stat/MDR and reported by Daniel Jennet, AOL Time-Warner currently accounts for a massive 22.4 per cent of the group's value. Disney, Viacom, and Vivendi Universal account for around 10 per cent each and Sony, News Corporation, Cox Enterprises, and Bertelsmann each pull in about 5 per cent. The relevant players with less than 5 per cent of the group's value are though by In-Stat/MDR to occupy important niche markets, and are Lagardère SCA, GE/NBC, Grupo Televisa SA, and Liberty Media.