VITAMEDIAS
Post-Game Super Bowl Scores: More than 1 million unique visitors logged on to SuperBowl.com on Super Bowl Sunday, representing a 266 percent increase in traffic from the Saturday before, according to measurements from Nielsen//NetRatings. [...]
Some of those households could have been fans of commercials, rather than game fans. Research from Knowledge Networks indicates that 20 percent of Super Bowl viewers (ages 18-49) thought the ads were more interesting than the game - that's a 7 percent increase over last year's interest in the commercials. Additionally, 50 percent of the 2002 respondents said that the Super Bowl game was more interesting than the ads shown during the game, compared to 35 percent in 2003.